AI-ML Framework for a Leading Marketing Automation Company
Asia Pacific’s biggest marketing automation solution company having more than 7 billion consumer connects needed a custom solution to automate their email delivery at time periods which would maximize chances of interaction.
This case study discusses how Nitor Infotech’s cognitive engineering experts leveraged algorithms to process the enormous volumes of their historical data to map critical data points based on fixed variables and delivered 76% higher email open rates.
Case study Highlights:
Their challenge: A persistent problem in sending bulk emails – need of a strategy to switch to newer frameworks to scale for the future
Our Solution: Apply AI-ML and design a framework that could predict the best time, day and subject line for an email to increase the propensity of opens.
The Impact: Building meaningful business models and personalized email campaigns
Download our case study now to read more about:
• Client profile
• Business problem
• The Nitor Infotech approach
• Business value delivered
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