Today’s world is fast moving from ‘Doing Digital’ to ‘Being Digital’ and this is where understanding the need of the business and changing consumer demand is vital. Here it is not just technology that is meant to create value, lower costs, and drive the market but also the creation of products that can solve real business problems for customers.
Whether you are a tech start-up, a well-established ISV, or an Enterprise, the problems your team grapples with are the same - keeping pace with technology, developing a customer-centric product, effective product management, strengthening business strategies, while at the same time delivering unparalleled user experience.
The lifecycle of a product will require effective management. Gauging customer demand as developers of software or software products can become a tough ask for an ISV or an Enterprise. But Peer Product Management (PPM) can, through cross-functional input, business goal alignment, a knowledgeable peer, and customer insight analysis, unite the core aspects of business, product development, and customer demand into product or solution development.
By devising the right go-to-market plans and the right training strategy, Peer Product Management can drive demand for the product and also extract critical customer insights to heighten the digital user experience.
A tech start-up, a mid-size ISV, an established ISV, or an Enterprise can leverage the expertise of a personal Peer Product Manager and their implementation team consisting of Domain experts, Solution Architects, R&D scientists, and Engineering personnel to streamline their business processes for better collaboration between stakeholders.
Startup ISVs focus so much on building the product that they can tend to overlook business critical processes.
For startup ISVs, Nitor’s PPM offering means:
For a mid-size ISV who has already carved their niche in the market, scalability and constant innovation takes precedence. It is here that a product owner requires the right kind of support to translate the product vision into a reality and scale faster.
Peer Product Management can help mid-sized ISVs:
Digital experiments or making engaging digital interactions with users, results in improving usability & accessibility of the product and staying ahead of the herd.
Peer Product Management can help:
Constant innovation for an enterprise means improving business processes while keeping an eye on existing IT investments.
For Enterprises, Peer Product Management can mean:
Nitor’s Peer Product Management customized solutions turbo-charge your product through research, resources, tools, and methodologies to help drive growth and increase digital ROI. With years of experience in software product development and product lifecycle management, Nitor’s team of experts backed by technology will support you in your endeavor of digital transformation.
Develop the right solution or product with vision for managing customizations in keeping with changing market dynamics
Ensure effective road map planning
Improve collaboration with customers and vendors
Maximize output at minimal costs
Deliver value from ideation to end of life product ownership
For any business to grow and succeed, it is important to both constantly innovate and focus on validating the idea and the product. With Nitor you can:
World-leading software product developement company modernizes from legacy desktop application to mobile-first
DownloadPeer Product Management is designed to give you the tools to help your product realize its potential and go from idea to reality
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