Peer Product management (PPM) in today’s world acts as a bridge for products to move from ‘Doing Digital’ to ‘Being Digital’. Every product requires an expert who can help decode the needs of their users, changing consumer demand, and map it to the product at hand.
Our Offerings
We at Nitor Infotech believe, that it is not just technology that is meant to create value, lower costs, and drive the market but also the creation of products that can solve real business problems for customers. These are the segments we serve our Peer Product management services to:
Start-up ISVs
Build products
For startup ISVs, Nitor Infotech’s PPM offering means:
- Streamlining business processes for seamless coordination between all stakeholders
- Deploying a ‘Feedback Incorporation’ strategy to integrate customer feedback into the product
- Playing an advisory role in increasing their valuation
Mid-sized ISVs
Scale products
For a mid-size ISVs, Peer Product Management can help:
- Build a specialty team for better goal alignment
- Understand technologies to leverage
- Track & improve performance
- Ensure greater role clarity & transparency
Large ISVs
Invest in innovation
Digital experiments are important to stay ahead of the herd. Peer Product Management can help:
- Research on ‘unknown’ features as addons
- Build MVPs and POCs and expand the product
- Bring together R&D scientists, Product Engineers, Domain Experts & Architects
Our PPM Engagement Model
Nitor Infotech’s Peer Product Management customized solutions power your product through research, resources, tools, and methodologies to help drive growth and increase product ROI.
With years of experience in software product development and product lifecycle management, our team of experts backed by technology will support you in your endeavor to transform your product every step of the way.
Through our PPM services you can build a product that supersedes your competition and helps you understand your customer’s problems better than they do. This is how we engage with our clients:
Fig: Our PPM Engagement Model
Insights
Stay closely connected with users and their ever evolving needs
Questions on your mind
What is Peer Product management?
Whether you are a tech start-up, a well-established ISV, or a Platform company, the problems your team grapples with are the same - keeping pace with technology, developing a customer-centric product, effective product management, strengthening business strategies, while at the same time delivering unparalleled user experience.
Peer Product Management (PPM) can, through cross-functional input, business goal alignment, a knowledgeable peer, and customer insight analysis, unite the core aspects of business, product development, and customer demand into product or solution development.
By devising the right go-to-market plans and the right training strategy, Peer Product Management can drive demand for the product and extract critical customer insights to heighten the digital user experience.
How can a PPM service help an organization in the product lifecycle?
For any business to grow and succeed, it is important to both constantly innovate and focus on validating the idea and the product. With a PPM service you can:
Have a Product Strategy: Conduct in-depth user research and competitor analysis through proven frameworks and create a collaborative roadmap
...
Work on Product design: Leverage design methodologies to build augmented products
Excel at Product Development: Rapidly and parallelly develop products for quicker releases by prioritizing product features without impacting core of the product
Make a Product Refinement: Refine product backlog and add value through digital trend analysis, product and data analysis
Why do organizations need a Peer Product Manager?
A tech start-up, a mid-size ISV, an established ISV, or a Platform company can leverage the expertise of a personal Peer Product Manager and their implementation team consisting of Domain experts, Solution Architects, R&D scientists, and Engineering personnel to streamline their business processes for better collaboration between stakeholders. The other reasons to opt for a peer product manager are to:
- Create a product that is relevant across the product lifecycle ...
- Avoid high failure rates of a product launch utilizing research on parameters like competitive analysis, user research and demographic analysis
- Reduce cost of experimentation, rapid prototyping, and innovation with the help of an expert by prioritizing certain features over others
- Tackle the never-ending juggle of metrices, frameworks, and tools to find the right match for your product