How to Measure ROI for Your Digital Investments | Nitor Infotech
Send me Nitor Infotech's Monthly Blog Newsletter!
×
Software Product Engineering Services Company
  • Company
    • About
    • Leadership
    • Partnership
  • Resource Hub
  • Blog
  • Contact
Software Product Engineering Services Company
Add more content here...
Artificial intelligence Big Data Blockchain and IoT
Business Intelligence Careers Cloud and DevOps
Digital Transformation Healthcare IT Manufacturing
Mobility Product Modernization Software Engineering
Thought Leadership
Aastha Sinha Abhijeet Shah Abhishek Suranglikar
Abhishek Tanwade Abhishek Tiwari Aditya Patil
Ahtesham Shah Ajinkya Pathak Amartya Deshmukh
Amit Pawade Ankita Kulkarni Ankita Patidar
Antara Datta Anup Manekar Ashish Baldota
Chandra Gosetty Deep Shikha Bhat Dr. Girish Shinde
Ekta Shah Ganesh Kadam Gaurav Mishra
Gaurav Rathod Gautam Patil Hariom Ghanshyam Vishwakarma
Harish Singh Chauhan Harshali Chandgadkar Kapil Joshi
Kiran Dhakne Krishna Gunjal Madhavi Pawar
Marappa Reddy Mayur Wankhade Milan Pansuriya
Minal Doiphode Mohit Agarwal Mohit Borse
Nalini Vijayraghavan Nikhil Kulkarni Nikhil Nirawade
Noman Ansari Omkar Ingawale Omkar Kulkarni
Pooja Chavan Pooja Dhule Pranay Gupta
Pranit Gangurde Prashant Kankokar Pratiksha Shelke
Priya Patole Rahul Ganorkar Rashmi Nehete
Ravi Agrawal Robin Pandita Rohan Chavan
Rohini Wwagh Sachin Saini Sadhana Sharma
Sambid Pradhan Sandeep Mali Sanjay Toge
Sanjeev Fadnavis Saurabh Pimpalkar Sayanti Shrivastava
Shardul Gurjar Shishank Sidha Shravani Dhavale
Shreyash Bhoyar Shubham Kamble Shubham Muneshwar
Shubham Navale Shweta Chinchore Sidhant Naveria
Souvik Adhikary Sujay Hamane Tejbahadur Singh
Uddhav Dandale Vasishtha Ingale Vidisha Chirmulay
Vikas Ghadage Yogesh Kulkarni
Digital Transformation | 04 Dec 2020 |   8 min

How to Measure ROI for Your Digital Investments

featured image

With companies facing challenges in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world, the prime topic across the board is ‘Being Digital’ that enables them to embrace the benefits of Digital Transformation.

It is anticipated that companies which fail to adapt to the digital world will undoubtedly fall victims to “Digital Darwinism”, where rigid incumbents may disappear and only the most agile, adaptable and responsive enterprises will survive and remain in the competitive landscape through the integration of the right technology adoption strategy with business strategy.

All organizational leaders would agree with this! But when the board asks, “So what is the ROI that we can expect from the investments made in these digital technologies?”, most of the initiatives start taking a seat on the back burner.

Then how can we define the metric to measure the ROI on digital investments? Before we move on to that, let’s understand what is a metric. A metric is a quantifiable measure used to find the best answer to the posed question in given time and more importantly, with available resources. The metric aims to have a practical impact by translating it into a specific call to action by communicating it to the relevant decision-makers using visual metaphors and non-technical language.

Since now we know what metrics are, let’s discuss how we can identify and classify them to highlight practical business impacts. So, as analyzed during various consulting assignments across industries, all business metrics can be classified into three broad categories:

  1. Revenue Metrics
  2. Profitability Metrics
  3. Risk Metrics

Just to keep the definitions simple and easy to understand, a revenue metrics is outward-facing i.e. mainly related to the marketing and sales function, while the profitability metrics is focused on operations highlighting the efficiency of the processes by which an organization creates and delivers its products and services to its customers, and the risk metrics, as the name suggests, is associated with risk management i.e. tracking potential risks/dangers and identifying ways to mitigate them.

So, to explain the aspect of measuring Digital ROI let’s elaborate this with an example for Revenue Metric (since this is a major challenge associated with the VUCA world for businesses). One of the common challenges today faced in Sales to Order process is that of partial automation. So, what do I mean by partial automation? It is the use of applications to automate the process as it is in order to assist the field salesperson with regular tasks of data entry and alerts/notifications. But such applications can only help you achieve productivity gain, not revenue gain. Instead, let’s look at a sales application embedded with advanced analytics and AI to help the field sales person with right insights at a given time i.e. to provide appropriate answers to the right questions at any given point. Let’s elaborate this further by assuming that a field-salesperson is about to visit 8 dealers today as per the visit plan flashed by the sales application. While he is visiting each dealer, the application can highlight some of the critical insights like how much sales has the dealer booked till date versus that of last year same time, how much of competitor stock does he have today (based on his visual analysis and insights from the field which these guys are good at 🙂 ), opportunity to cross-sell products from the catalogue considering the dealers market share and customer base (company marketing team captures this data as part of the dealer meets they conduct).

With the plethora of information gathered from across various touchpoints in a customer journey, the application can share visual reports for faster and easy decision making. Here the various metrics which can help the field salesperson book more sales leading to increased revenue can be Dealer Performance (YoY Contribution), Customer Lifetime Value, % of sales lost, Sales Cannibalization rate, and many more.

To reiterate on the categories of the metric, I cite an interesting definition I came across- “Revenue metrics are for optimistic extroverts, profitability metrics for fastidious perfectionists, and, risk metrics for informed skeptics”.

So, I am sure that with the focus of all organizations towards harnessing the power of technology, identifying and defining right metrics across all the three broad categories discussed today with help track, they can monitor and act on the expected ROI from the identified initiatives.

Reach out to us at Nitor Infotech if you want to know more about the relevance of measuring Digital ROI and, empower your Organization to reap the benefits of Digital Transformation.

Related Topics

Artificial intelligence

Big Data

Blockchain and IoT

Business Intelligence

Careers

Cloud and DevOps

Digital Transformation

Healthcare IT

Manufacturing

Mobility

Product Modernization

Software Engineering

Thought Leadership

<< Previous Blog fav Next Blog >>
author image

Nitor Infotech Blog

Nitor Infotech is a leading software product development firm serving ISVs and enterprise customers globally.

   

You may also like

featured image

Demystifying Monorepos: A Code Management Revolution

In the ever-evolving landscape of software development, efficiency, and collaboration stand as the cornerstones of progress. Yet, for many years, engineers and developers found themselves grappling...
Read Blog


featured image

Building and Distributing NPM Packages: A Developer's Guide

In the dynamic world of software development, prioritizing efficiency and collaboration is essential. Enter the npm package, the Node Package Manager, which stands as the largest and most extensive...
Read Blog


featured image

Top 5 Use Cases of NFT: A Closer Look

Our online world allows us to share funny memes, cool pictures, and other interesting visuals with friends and family. Some may do it for fun, others to learn something new, or even to tell people ...
Read Blog


subscribe

Subscribe to our fortnightly newsletter!

We'll keep you in the loop with everything that's trending in the tech world.
Nitor Infotech, an Ascendion company, is an ISV preferred software product development services company. We serve cutting edge GenAI powered services and solutions for the web, Cloud, data, and devices. Our consulting-driven value engineering approach makes it the right fit to be an agile and nimble partner to organizations on the path to digital transformation.

Armed with a digitalization strategy, we build disruptive solutions for businesses through innovative, readily deployable, and customizable accelerators and frameworks.

Company

  • About us
  • Leadership
  • Partnership
  • Press Releases
  • Career
  • Events
  • Contact Us

Quick Links

  • Idea to MVP
  • Product Engineering
  • Platform Engineering
  • Prompt Engineering
  • Blockchain
  • Generative AI

 

  • Big Data & Analytics
  • Mobile App development
  • Cloud and DevOps
  • Internet of Things
  • Blogs
  • Resource Hub

Get in Touch

900 National Pkwy, Suite 210,
Schaumburg, IL 60173,
USA

[email protected]

+1 (224) 265-7110


© 2023 Nitor Infotech All rights reserved

  • Terms of Usage
  • Privacy Policy
  • Cookie Policy
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Accept Cookie policy