When it comes to business success and continuous growth, I’m sure that the concept of building a great product comes to your mind. After all, playing the game with a product mindset makes it easier for the entire organization to – foster cohesion across teams, streamline efforts, and stay in sync with the customer that is being catered to.

Think of product management as a high-stakes treasure hunt (though it’s far from all fun and games!), where the ultimate prize is a product that not only functions flawlessly but also delight its users. The journey is filled with challenges and strategic decisions, but the reward is creating something truly valuable and memorable for customers.

Sounds interesting? Great!

In this blog, I’ll introduce you to Nitor Infotech’s way of leveraging a product mindset. So, whether you’re looking to adopt these strategies yourself or partner with us to create an exceptional software product, you’ll discover valuable insights with this read.

Fostering a Product Mindset at Nitor

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That being said, next let me walk you through our approach in detail.

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Winning with Us: 3 Strategic Phases

Navigate through the 3 essential phases that we at Nitor follow to drive exceptional product outcomes:

Let’s discuss the above in detail!

Phase 1: Discover – The Treasure Map

This is the phase where you set the stage for your product’s journey with various brainstorming sessions. It includes wearing a detective hat and becoming the voice of the users to chalk out every aspect that can be served.

How do we at Nitor encourage our engineers to do so?

Answer: Simply, by asking the right questions. Here are a few examples:

• Retention: How do we keep users returning to use the product?
• Order: How do we increase the order/subscription volume for our client’s end users?

With these goals in mind, our experts start with some end-user research. This helps them gain insight into the mindset of end users. This almost feels like having an ultimate cheat code.

For us, these are the key steps to build on the end user persona:

• Talking to the client and end users (if possible)
• Observing their habits
• Diving into analytics

Apart from that, tools like Hotjar, PostHog, and Mixpanel are our best friends, offering insights into user behavior. For direct feedback/ carrying out surveys, Typeform is a fantastic tool.

Next comes the refinement state or what we refer to as the ideation station. Here’s what it includes:

• Voice of the Users: Product Managers are the champions of user needs.
• Creative Burst: Brainstorming sessions to generate a plethora of ideas.
• Competition Analysis: Understand what others are doing right or wrong.

During this phase, we ask crucial “WHY” questions. Such as:

• Why do users need this?
• Why now?
• What are their pain points?
• How will we measure success?

This approach ensures that your product is precisely aligned with market needs and achieves a robust product-market fit.

Phase 2: Define – The Blueprint

After we’ve gathered a treasure trove of ideas, we bring clarity and order to the chaos in the define phase. These are the steps involved within its circumference:

• Prioritization Parade: Time and resources are finite, so we prioritize ideas that promise maximum impact with minimal effort.
• Idea Detailing: Here, we delve into the nitty-gritty. This phase is all about:

1. 1. Product Requirements: What exactly are we building
   2. Metrics & Goals: Defining success metrics clearly.
   3. Clarity: Ensuring everyone knows what we’re doing and why.

• A product requirements document works as our Bible here. It covers:

1. 1. The Why: The problem, business goals, and success metrics.
   2. The How: Detailed requirements and expected outcomes.

• Finally, we use various collaborative tools, such as:

1. 1. Confluence/Notion: For collaborative documentation.
   2. Whimsical/Figma: For wireframes and initial designs.
   3. Trello/Jira: For task management and assignments.

Ensuring clarity across the board helps prevent miscommunication and keeps everyone at Nitor on the same page.

Phase 3: Deliver – The Treasure Unveiled

Once we’ve planned and prioritized; it’s time to bring our treasure to the world in the deliver phase. These are the steps involved within its circumference:

• Team Synergy: This phase involves testers, designers, developers, marketing, and sales teams to collaborate and work around to ensure all business goals and metrics are achieved.
• Experimentation Extravaganza: This includes setting up experiments to test various hypotheses. A/B Testing is crucial here. Essentially, it’s like a friendly competition between Version A and Version B, determining which version users prefer.
• Launch and Analyze: Time to launch! However, our work doesn’t stop here. We use tools like Mixpanel and Google Optimize to analyze performance post-launch. Apart from that, tools like CleverTAP helps us understand user interactions and send targeted messages.
• Go-to-Market (GTM) Strategy: Next, we work on a solid GTM strategy that ensures the product reaches the right audience. We focus on:

1. 1. Users: Who are they?
   2. Value Propositions: What problems are we solving?
   3. Channels: To use Ads, social media, SEO, etc.

• Bug Tracking: Post-launch, we track and fix bugs in the software product. Tools like Jira come in handy here.
• The Grand Finale: Collaboration with engineering, ongoing experimentation, and thorough post-launch analysis ensure that the product enters the market successfully and thrives.

And there you have it – the journey from discovery to delivery leveraging the 3D Framework that we use at Nitor Infotech!

Note: So, to sum it up, while working for a customer you need to have compassion for your teammates, your customer’s customer (end users), your key stakeholders, and most importantly yourself!

If you wish to learn more about product engineering mindset, I highly recommend checking out our VP Abhijeet Shah’s latest blog. It offers valuable insights on how to establish a solid foundation for enhanced customer satisfaction.

Well, it’s very easy to get overwhelmed, as a product mindset involves a lot of uncertainty, and you might not have answers to all.

However, at Nitor, we practice “being comfortable with uncertainty” making sure that the products that we build for our customers are not only delivering values for the end users but also contributing to the profitability of our customers.

To build such great software products with our 3D framework, write to us today!