Folks, we’d like you to meet Research as a Service (RaaS): an innovation-driven manifestation of current industry trends of ‘Everything-as-a-Service’.
In today’s fast-paced digital landscape, where flexibility and scalability are key, RaaS is emerging as a powerful solution for businesses looking to innovate and grow.
RaaS is all about leveraging expertise across a workstream to streamline the research process and unlock new opportunities.
Think of RaaS as your on-demand research team, ready to tackle complex challenges and provide data-driven insights. RaaS can help you stay ahead of the curve by identifying emerging trends, validating product ideas, and optimizing your technology stack. With RaaS, you can invest in innovation without breaking the bank, allowing you to experiment, learn, and adapt quickly.
In this blog, we’ll dive deep into the world of RaaS and explore how it’s transforming the initial stage of product engineering. We’ll examine how it can help you navigate the ever-changing landscape of technology and innovation. So, buckle up and get ready to discover how RaaS can empower your business to thrive in this century!

A million-dollar question these days is: How should a business glean value from the unknown? Our team at Nitor Infotech has a good answer to this question.
To start, here is a breakdown of the components of RaaS as our team has envisioned the concept:
- People: Our RaaS domain experts are clinicians, domain and research experts with practical knowledge of 15+ years in the US healthcare ecosystem.
- Source: Some of our research sources are of high quality, including Gartner, McKinsey, Harvard Business Review, JAMA, Dartmouth Atlas, and others.
- Technology: The technology selected for POC remains dynamic and catered according to the existing ecosystem, budget, and timeline.
- Method: The research methodology is tailored based on the specific activity, time, and problem maturity level.
Here is a sneak peek into our research methodologies:
Fig: Our research methodologies
- Qualitative research: Think in-depth chats with users, observing how they interact with products in real-world scenarios, and understanding their pain points and aspirations. It’s about empathy and uncovering the ‘whys’ behind user behavior. For example, we might conduct user interviews to understand how they use a feature, not just how we think they use it.
- Quantitative research: Quantitative research helps us measure the impact of our solutions, identify trends, and validate our assumptions. Surveys, A/B testing, and statistical analysis are our friends. This is how we measure things like performance, adoption rates, and user satisfaction. You can think of it as the scientific backbone of our product engineering process.
- Action research: We’re not just researchers sitting in ivory towers! Action research means rolling up our sleeves and actively participating in the development process. We test and refine our solutions in real-world settings. We collaborate with users and stakeholders to make sure we’re building something that truly works. It’s all about iteration and continuous improvement.
- Applied research: We’re focused on practical solutions. Applied research is all about tackling specific challenges and developing solutions that can be implemented now. It’s not just theoretical. It’s about making a tangible difference for our clients and their customers.
- Mixed methods research: Why choose one when you can have both? Mixed methods research combines the power of qualitative and quantitative approaches to give us a holistic view of the problem. By integrating different data sources and perspectives, we can develop more robust and effective solutions. Think of it as getting the full picture, not just a snapshot.
- Exploratory research: Venturing into uncharted territory? That’s where exploratory research comes in! We dive deep into existing literature, conduct preliminary studies, and engage with industry experts to understand the landscape and identify potential opportunities. It’s about asking, “What if?” and pushing the boundaries of what’s possible.
- Experimentative research: Got an extraordinary idea? Let’s test it! Experimentative research is all about rigorously testing new concepts and approaches. By carefully controlling variables and measuring outcomes, we can determine what works best. Thus, we can optimize our solutions for maximum impact. You can think of it as the scientific method for product engineering.
- Descriptive research: Sometimes, you just need to understand the current state of things. Descriptive research helps us systematically describe the characteristics of a situation or phenomenon. Surveys, case studies, and observational studies give us a clear picture of the landscape and help us identify areas that need our attention.
For us, research is akin to a core value. By embracing these diverse methodologies, we ensure that our product engineering is data-driven, user-centric, and focused on delivering real-world value. We’re constantly learning, iterating, and pushing the boundaries of what’s possible. Because when it comes to building great products, we believe that knowledge is power!
Now that you are familiar with the various research routes we take, look at the benefits achieved by customers when they choose to use RaaS in product engineering:
- Differentiation from competitors
- Potential for increased margins via improved returns to scale
- Reduced complexity in product engineering
- Quicker time to value
- Potential for non-labor-based revenue and/or upselling to Business Process as a Service (BPaaS) or managed service opportunities
- Creating legitimacy in new markets
You might already know that RaaS is different from traditional research approaches. You can read this blog authored by our CEO Sanjeev Fadnavis for a fuller understanding of the basics of RaaS.
Now that you are familiar with the concept, it’s time to explore the integration of GenAI-fueled RaaS into conceptual engineering in software development.
Integrating GenAI-fueled RaaS into Conceptual Engineering in Software Development
Before embarking on the product engineering route, a business needs to work on thorough research to create a successful product – and RaaS fills that gap perfectly.
First things first… let’s break down the fundamentals.
Our team believes in maximizing efficiency and precision with AI-driven product engineering. Let’s explore the very first phase of this process.
What is Conceptual Engineering in Software Development?
Here is a walkthrough of the phases of conceptual engineering in software development:
- Initial Concept Development: This ‘pre-product engineering process’ begins with brainstorming ideas. Teams discuss potential products and identify market needs.
- Feasibility Studies: Once ideas are generated, feasibility studies are conducted. These studies assess technical and financial viability before moving forward.
- Prototyping: Creating prototypes is a key step in this process. Prototypes allow teams to visualize and test their concepts before full-scale production.
- User Feedback: Gathering user feedback is crucial. This feedback helps refine designs and ensures the final product meets customer expectations.
Each of these stages plays an important role in shaping a successful product before engineering begins. Collaborating with RaaS teams and allowing the charm of GenAI to flow into the mix are pivotal aspects of this venture. Let’s figure out how.
Collaborating with RaaS Teams and Implementing Generative AI with RaaS
Staying ahead of the curve requires embracing innovative approaches and leveraging cutting-edge technologies. One such approach is RaaS, which offers on-demand access to research expertise and resources. When combined with the power of Generative AI, RaaS can unlock unprecedented opportunities for accelerating discovery and driving impactful outcomes.
Imagine joining forces with a team of seasoned researchers, ready to tackle your most pressing questions. That’s the promise of RaaS. By partnering with RaaS teams, organizations can tap into a wealth of knowledge and experience without the overhead of building and maintaining an in-house research department. And when you infuse this collaboration with Generative AI, the possibilities become truly limitless. Generative AI, with its ability to create new content, automate tasks, and analyze vast datasets, can significantly enhance the efficiency, quality, and scalability of research endeavors.
Let’s explore the key advantages of collaborating with RaaS teams and implementing Generative AI in your research initiatives:
Key advantages of collaborating with RaaS teams and implementing Generative AI
Fig: Key advantages of collaborating with RaaS teams and implementing Generative AI
- Enhanced Efficiency: Generative AI is a game-changer when it comes to streamlining research processes. Traditionally, data collection and analysis can be time-consuming and labor-intensive tasks. However, Generative AI algorithms can automate these processes, extracting relevant information from diverse sources and identifying patterns that might otherwise go unnoticed.By automating these tasks, researchers can free up their time to focus on higher-level activities such as formulating hypotheses, designing experiments, and interpreting results. This leads to faster turnaround times and increased productivity. In turn, this allows researchers to accomplish more in less time.
- Access to Expertise: RaaS provides access to a diverse pool of experts with specialized knowledge and skills. Whether you need assistance with experimental design, data analysis, or scientific communication, RaaS teams can provide the support you need to succeed. By collaborating with top-tier experts, you can ensure that your research is conducted rigorously and that your findings are interpreted accurately.This can lead to higher-quality outcomes and more impactful insights. This ultimately enhances the credibility and significance of your work. Moreover, RaaS encourages knowledge sharing and cross-disciplinary collaboration. This exposes researchers to new perspectives and approaches.
- Scalability: Generative AI excels at handling large datasets. This makes it an ideal solution for tackling complex research questions that require analyzing vast amounts of information. Traditional research methods often struggle to cope with the sheer volume of data available today. Generative AI algorithms can process and analyze these datasets with ease.This scalability allows researchers to explore new avenues of inquiry and uncover insights that would be impossible to obtain using traditional methods. Generative AI can help you make sense of complex data and generate actionable insights.
In addition to these advantages, collaborating with RaaS teams and implementing Generative AI can also foster innovation, improve decision-making, and accelerate the pace of discovery. By embracing these powerful tools and approaches, organizations can unlock new opportunities for growth and impact. This can drive scientific progress and address some of the world’s most pressing challenges.
All in all, the combination of RaaS and Generative AI represents a paradigm shift in the way research is conducted. By leveraging the expertise of RaaS teams and the analytical power of Generative AI, researchers can enhance efficiency, improve quality, and scale their efforts to tackle complex questions and generate impactful insights. As technology continues to evolve, organizations need to embrace these innovative approaches to stay ahead of the curve and drive scientific progress.
These benefits highlight the potential of combining generative AI with RaaS to revolutionize the way research is conducted.
What’s more, the integration of generative AI with RaaS fosters innovation by enabling researchers to explore previously uncharted territories. By leveraging advanced algorithms, researchers can uncover patterns and insights that may not have been evident through traditional methods. This combination enhances the depth and breadth of research findings. It also accelerates the decision-making process. This allows organizations to respond swiftly to evolving market demands.
As a result, the synergy between generative AI and RaaS improves the efficiency and quality of research. It also empowers businesses to leverage data-driven strategies for competitive advantage.
Moreover, this powerful alliance encourages a more collaborative research environment, where teams can harness the collective intelligence of both human experts and AI. By facilitating seamless communication and sharing of insights, generative AI allows researchers to iterate on their ideas more rapidly. This organically fosters a culture of experimentation and discovery.
The ability to generate hypotheses and test them quickly means that organizations can pivot and adapt their strategies in real time. This adaptation ultimately leads to more innovative solutions and a stronger market position. As the landscape of research continues to evolve, embracing generative AI within RaaS frameworks will be crucial for staying ahead and unlocking new opportunities for growth and advancement.
In conclusion, implementing RaaS findings essentially means that once you have an insightful report in place, you would need to make the best use of it to build your product. In this sense, you would be leveraging RaaS for enhanced product engineering.
Well, that’s it! Conceptual engineering in software development can turn out to be a whole new ball game when GenAI and RaaS become integral parts of it.
Mail us with your views about this blog and visit us at Nitor Infotech to learn how availing of our product engineering services will help you build the product of tomorrow.