What is User Experience (UX) design?

User experience (UX) design is the process used by design teams to create products that provide a meaningful and relevant experience to users. UX design is the process of designing digital or physical products that are easy to use and delightful to interact with. Its goal is to enhance the user experience and thus improve customer satisfaction.

Here’s a blog that talks about design thinking for enhanced UX. Also download our guide to learn about how you can transform your e-commerce user experience.