In today’s business environment, consumers are inclined toward products driven by powerful technology, quality user experiences, and great flexibility across environments. All of this, coupled with increased competition, growing compliance requirements, and tight go-to-market timelines, has challenged organizations to maintain a balance between product development and product management.
Organizations are focusing on launching their next generation products by embracing analytics, machine learning, artificial intelligence, Big Data, and Cloud technologies.
Navigating all these technologies requires fresh and complex competencies. However, companies continue to manage the existing legacy portfolio of products. This creates scale and bandwidth issues for the launch of new products.