Understanding and Driving Demand using Data

The COVID-19 outbreak is a global humanitarian crisis that has affected millions of people. With most of the world under lockdown, the economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the sectors affected by consumer demand. At an unprecedented scale and speed, consumers are changing where they shop, as well as the quantity and types of goods they buy.

Manufacturing professionals are urgently trying to understand the extent to which these changes in consumer behavior will affect the organizations’ categories, channels, and brands during and beyond this crisis. How can executives adjust commercial levers now to improve business performance, while also preparing for the consumer behaviors that will remain post-crisis?

The answer to this is to leverage the gold mine of data that manufacturing organizations have at their disposal. In keeping with the demands of Industry 4.0, manufacturers are realizing the potential that their data has to enhance almost every part of the business, from predicting customer behavior to identifying efficiency areas and informing business strategy. These are extremely relevant consideration that will help tide over the crisis.

With this in mind, Nitor Infotech organized a live webinar on data monetization during the pandemic.

In this webinar, Nitor’s tech experts covered:

• The importance of data in maintaining business continuity during a crisis
• Various means of merging Big Data and Business Disaster Recovery

 Predicting critical incidents, as well as performance forecasting based on comprehensive internal and external factors

• How to assess an organization’s current state of data maturity
• Use cases from the industry, specifically Indian enterprises

We look forward to interacting with you at our next event. Stay tuned for more!